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Scoring Points: How Tesco Is Winning Customer

Scoring Points: How Tesco Is Winning Customer

Scoring Points: How Tesco Is Winning Customer Loyalty. Clive Humby, Terry Hunt

Scoring Points: How Tesco Is Winning Customer Loyalty


Scoring.Points.How.Tesco.Is.Winning.Customer.Loyalty.pdf
ISBN: 074943578X,9781417563029 | 276 pages | 7 Mb


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Scoring Points: How Tesco Is Winning Customer Loyalty Clive Humby, Terry Hunt
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In an e-mail to customers, BP says: “Fill up with BP and get double Nectar points! Scoring.Points.How.Tesco.Is.Winning.Customer.Loyalty.pdf. Hsee, C.K., Fang Yu, Jiao Zhang, & Yan Zhang. "If you're in marketing and you don't know the Tesco story, you're using antiquated techniques and approaches. 2003, Scoring Points: how Tesco is winning customer loyalty, Kogan Page, London. The company has teamed up with the loyalty card provider to promote the offer under the banner “fuel you can trust”. In this essay we will look at the relationship marketing techniques and loyalty schemes being used by Tesco to develop and maintain existing relationships with the different customer segments. In a speech at the Global Summit of the Consumer Goods Forum in Turkey, Tesco's chief executive Philip Clarke said that although winning loyalty is more difficult today because of the wealth of choice online, big data makes it easier to meet an individual's needs: “We're in a new era of retailing – the era of mass personalisation.” Its mobile apps will now enable shoppers to find their nearest store and add their Clubcard points by scanning their mobile at checkout. Scoring Points How Tesco Continues to Win Customer Loyalty Swiping their grocery club's. Scoring Points: How Tesco Is Winning Customer Loyalty. Scoring Points: How Tesco Continues to Win Customer Loyalty - Swiping a grocery store's loyal-customer card has become second nature to shoppers these days. Scoring Points: How Tesco Continues to Win Customer Loyalty Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. This is the future of marketing. So in 1993, the company launched its "Clubcard" with which customers could earn points for purchases, redeemable for discounts or gifts. Program, but we've looked at the program as a way of learning about how consumers shop, and what they want from their retailer, and therefore, not just changing the one to one communication with the customer, but changing the physical retail offer” - (Clive Humby, Scoring Points). Product DescriptionScoring Points is the dramatic, previously untold story of how Tesco used Clubcard -- its loyalty scheme -- to reinvent itself and its.